Work Löfbergs Lila
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Löfbergs Lila is one of the biggest coffee roasters in the Nordic region. Focusing mainly on organic and Fairtrade coffee, Löfbergs remain a family-owned company since 1906.
Over the years I’ve been working in various projects as designer and art director for Löfbergs Lila. Two of the biggest projects was the campaign launch of the sub brand Löfbergs Finest and the new corporate website.
Launching Löfbergs Finest
An exclusive range of quality coffee was launched in 2008. The campaign to introduce the new coffee was based on presenting each coffee with a background story from the region in which it originates. Each month you could win prizes by traveleing around the world, looking for unique codes.
Concept for a new coporate website
The corporate website was launched 2009, based on a very flexible system running the CMS EPiServer. The goal of the new website was to build an easy maintainable and expandable website wherein campaigns could be launched. The atmosphere and the design were to breath seasonsal campaigns and new product launches.
Side notes
These are all examples of projects working at Two. Löfbergs Lila later dropped the last part of the name and is now called Löfbergs.